About me

Hi, I’m Emma – and this is my bulldog sidekick, Butch! Together, we’re the heart (and paws) behind Fancy Tags.

Fancy Tags started with one simple idea: creating pet accessories that felt truly special and different. When I couldn’t find anything unique enough for Butch, I decided to design my own – and that’s where the adventure began.

What started as a small passion project soon grew into something much bigger. I realised how much joy I got from designing personalised, one-of-a-kind pieces – not just for pets, but for people too.

Today, Fancy Tags is all about adding personality, creativity, and a little bit of fun into everyday life – whether it’s through a thoughtful gift, a stylish accessory, or something that makes tails wag.